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Showroom

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Showroom

Overview

A Showroom is a dedicated retail or commercial space where picture framing materials, mouldings, mats, glazing options, and completed frame samples are displayed for customer viewing and selection. Showrooms serve as both an educational and sales environment, allowing clients to visualize how different components interact and make informed decisions for custom framing projects.

Applications

  • Displaying readymade and custom picture frames and mouldings.
  • Providing a hands-on environment for customers to compare mat boards, glass, and acrylic glazing options.
  • Demonstrating framing techniques and finishes, including gilding, embossing, or specialty styles.
  • Serving as a point of consultation for prints, original artwork, or photographic framing needs.

Best Practices

  • Organize displays by style, material, or frame type for easy navigation.
  • Include samples of different finishes, textures, and mat/window combinations to showcase versatility.
  • Provide educational signage about archival and conservation options, such as conservation framing.
  • Ensure good lighting to accurately display colors and finishes.
  • Maintain a clean, uncluttered space that allows customers to view frames at actual scale.

Related Terms